Street monkey marketing to web apps; the web ape is a small monster.
Today almost everyone uses a smart phone. Most businesses have a web site. Most web sites do a browser configuration check and change to meet the screen size of the computer, terminal, device accessing the web site.
Want to market more to your customs in a more direct format?
Please excuse the poor English, the point is more and more marketing is just to keep and than to gain customers. Customers that are loyal cost you less and make you more money!
Whether you have a marketing department, a web site, or nothing more that a business card – consider a web app. A web app is a small web site that is optimized for mobile devices. These can be held entirely on the device and run even when there is no data connection.
Like the SIMIAM referenced in the introduction, Web Apes (apps) are “gorilla marketing,” which can be a gentle monster.
Gentle because you can have a bar code at your front desk, front door or on your business card that loads the web app onto a smart phone. Hopefully your customers can access your wifi at your front door, or keep the app very small. (No one really trusts their data plan.) A monster because it can be difficult and get wild, but does not need to.
Gentle because you are pulling in your relationship with your customer, not pushing at them, yelling louder and louder just hopeing to be noticed. A gentle pull is effective, a push gets results but does not make friends. Friends do more marketing for you by speeding the word about you to friends and relatives.
Your web app can be hosted by your web site, or if you do not have a commerical web site there are many inexpensive hosts including the people that might help you with your custom web app.
Best Feature of a web app is that not only can these be delivered directly to the smart phone, because the app can be set to always check for an update – you can have a section of your app with special private customer only information and specials. (like a local update on the weather and the implications for your customers.)
This will build loyality!
The web app on a smart phone can have a special phone number that is dialed by the customer directly to you or by passes the answering service. Or email address sent from the mobile device that is the ‘Private’ line for valued customers only.
Two big ideas for you to consider, private access and special news and offers.
Tips:
- If you have a web site you need a web app.
- keep it up, too many web sites are static and boring, You want your customers to check for new information regularly
- keep it simple, if you have other social marketing use that also but keep your web app special and about the relationship between you and your customer
- keep it fresh, the manifest that holds the information making a web app run even when off line can have online and off line content, and update when you change information. you want people to check in to see what new with you.
Have more than one! If you are just a solo, still have more than one app. You might wish to consider a general marketing app, and individual apps. If you have customer service persons, an app with their text to number embedded, with possibly the ability to send a photo, and functions to describe the photo.
Example you are a widow cleaner, your best customers could send you photos of bird smears they want sooner than latter attention to. Or if your customers are having a private party and want to not be be disturbed they could send a do not disturb calendar event.
If your company has more than yourself, include I have a complaint and I need to be called by someone who can get it done button. Like a list of representatives that know customer that used to be handed to new customers. These little apps will cement your customer relations.
Even if you are just by yourself you might have a seasonal app, or few for different nieghborhoods. Lots of possibilities.
Want to discuss this some more? Contact me. 
